Jonathan Monk The Billboard Book Project (London)
Edition of five copies per format
All copies are numbered and signed by the artist.
Each book is accompanied by the twenty royal sheets which compose the billboard
Concept: Jonathan Monk
Colophon photograph: Daniel Alexander
50.8 31.7 cm - 20 x 12.5 in. / 80 pages
31.7 25.4 cm - 12.5 x 10 in. / 160 pages
25.4 15.8 cm - 10 x 6.2 in. / 320 pages
15.8 12.7 cm - 6.2 x 5 in. / 640 pages
12.7 7.9 cm - 5 x 3.1 in. / 1280 pages
In version three of his Billboard book series, British artist Jonathan Monk sets out with British designers OK-RM to design, well, a very British-looking publication. All the more so because conventions of paper-folding and book-binding (adapted through an ingenious scheme of the designers), have been itemized -- with the measurement “Royal” as a guide. With his usual lightness of touch, Monk offers a third in his ongoing project of producing billboards which name the conditions of their own making, along with a book object, which neatly slices up the billboard and offers it in bound form. The “trick,” in each project, has been that Monk himself eschews designing his own work. Rather, he displays the style-spotting savvy of his generation by choosing one of London’s hippest design firms to articulate his own project. OK-RM (Oliver Knight and Rory McGrath) are two designers who love the annals of Concept art, collecting facsimiles and originals of such 70s fare. They work as graphic road-masters to magazines such as Kaleidoscope the Strelka Institute in Moscow.For their project to give visual shape to Monk’s idea (a billboard which talks about what went into it, and is offered also as a book), OK-RM turned to the hallowed conventions of -- British -- printing and binding and if you stack all the books on top of each other, in a kind of Origami way, the thing that emerges is nothing so much as a Fibonacci rhythm.